The Innovative Brain Archive
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Energizing Curiosity in Your Innovative Brain:A core value of innovation leadership“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for our own improvement and at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be the most useful. No one should be surprised to hear us say curiosity is a key value of highly creative people and innovation inspiring leaders. It’s one of those easy “duh” statements. True stories from which to learn:When Starbucks first launched their line of bottled frappacino’s in supermarkets, they did not sell well, so Starbucks blamed the partner company that provided the sales force. A logical conclusion, but also one that showed a lack of curiosity. Because once the frappacino was launched in the Starbucks retail coffee stores, sales of the product in the supermarket took off. A more curious response from Starbucks wouldn’t have blamed the sales force, but would have wondered, “in what ways might we sell more product?” Two researchers from Clorox thought they knew what would happen when they mixed two chemicals together — a gloppy mess. However having recently taken one of our courses in creative thinking decided to try it anyway. While they got the gloppy mess that they expected, they also decided that it had some marketable cleaning properties that subsequently turned into a new product. Is curiosity good? That’s a great question… “Creativity exists in the plane of previously unconnected thoughts” Can you develop your curiosity?KindlingAre you curious about why neurologists call it kindling? Glad you axed. If you heat with a woodstove, you know that there is a need for adequate clearance between your stove and combustibles, especially wood. Over the years, as the stove heats the wood near it, the kindling point or ignition temperature of that same wood gradually lowers because of the heat / re-heat cycle. In time, it will actually combust at a temperature much lower than before it was exposed to the heat / re-heat cycle. This is known as the kindling effect. As time passes, neural pathways that are regularly exercised fire with less provocation as well. So toss another log on that mental fire of yours and create some innovative heat! A more important question to ask is, “what you can do about it?” Like so much of what we think about when we look at the creativity that leads to innovation, there is a subtle cultural belief that some people are curious and some people are not…and that’s just the way it is. However, curiosity is in fact one of those malleable, learnable personality traits. Have you ever wondered if curiosity is static for an individual? Have you ever wondered if you could create a dynamic in your leadership that caused people around you to be more curious? Heck, have you ever wondered if you might become more curious? Wonder now. Actually ask yourself the question. Take a moment to think to yourself “What might be all of the things I could do to enhance curiosity in myself and the people around me?” Really. Don’t just read the question and move on. Stop for a moment and think it, then see what shows up. “What might be all of the things I could do to enhance curiosity in myself and those around me?” Now, maybe you get some interesting answers to that question, and maybe you just get the same old /same old. Whether you create useful answers is not the key to energizing your curiosity. The key is in asking questions! Curious habitsDeveloping a new habit of asking more questions than you do at this point in your life is essential to energize your curiosity. New, potentially useful information comes from asking questions. Questioning is a cognitive pattern that can be habituated to an optimal level in the human brain. Curiosity is questioning. By training your brain to question more, you can train your brain to be more curious. The Neuroscience of CuriosityEvery thought we have is an event that exists physically in the neurological pathways of our brain. The more often we repeat a certain thought, the more robust the particular pathway needed for that thought becomes. And interestingly, the more we repeat a certain thought pattern, the more readily that neural pathway fires in the future. We can get a good glimpse of this process by looking at the neurology behind a fear, or phobia, development. Human beings are not born with phobias, they are created. Phobias begin either with an unpleasant experience, i.e. a very rough airplane flight, or a compelling story told to us about an unpleasant experience, i.e. seeing TV coverage of a plane crash, or listening to the story of someone who is very afraid of flying on planes. The neural pathway required for the thought “flying is dangerous” has been energized and fired. This neural kindling tendency that we all have can create some hassles for us, as in a phobia, or it can be leveraged to create something useful, like curiosity. When you asked the question “What might be all of the things I could do to enhance curiosity in myself and those around me?” you fired the neural pathway of that specific question as well as firing the general neural pathway of seeking newness. Seeking Newness
“I have no special talents. I am only passionately curious.” Albert Einstein Tools and Tricks to Foster Curiosity
The bottom line is this: There are problems at work, at home and in the world that desperately require wise solutions. Those solutions will rise out of the novel connections created in human minds. Those human minds can only make novel connections if new stuff is entering those minds. New stuff only enters our minds if we’re curious. New Rule! If we want to fix what’s wrong in the world, we need to be curious. And if you want to be more curious, you can fix that. Want to know how? Then re-read this article…curiously! |
Curiosity fuels the acquisition of new information. Our brain takes in information and sorts, categorizes, relates, leverages and combines with what is already present to create novel connections. Novel neural connections are the source of all that is new, all that is creative, and all that leads to innovation. So curiosity is key.
In other words, the more you have a thought pattern, the easier it becomes to have it again. Neuroscientists call this increase of ease in neural firing “kindling”, and we can leverage this physiological mechanism to increase an individual’s curiosity.
If that thought pattern is repeated frequently, and no countervailing pattern is fired (“flying is safer than driving”, for instance) then the kindling effect allows that pathway to fire more easily and frequently in the future, resulting in a full blown primitive “fight or flight” response, which can be experienced as a panic attack and seen by others as a phobic reaction.
The more frequently we fire the Seeking Newness (SN) pathway, the more readily it fires in the future. So, if we want to increase our curiosity, we need to find ways to fire the SN pathway as frequently as possible. So the curious question is: “What might be all of the ways I could fire my SN pathway more frequently?”
There are a ton more techniques, we’re sure, and we’re curious about any ideas you might have to help fire the SN pathway. Drop us an